Are you ready to make change happen?

The Seminar teaches you how to tell transformational stories, how to invent products and services that spread, and how to build long-term relationships with customers.

This is a seminar about a process and a practice that produces value daily. Value for you, for your clients and bosses, and most of all, for the customer. You can be proud of the work you do as a marketer.

More powerful than a textbook and far more than a series of lectures, this workshop gives you the opportunity to focus on ideas as they unfold over time—all in context of your own work. You’ll be encouraged to connect with other professionals, share your questions and ideas, and dig ever deeper.

With more than 50 lessons, dozens of case studies, exclusive supplemental content for download, hundreds of questions to guide and structure your thinking, group connections and recorded Q&A sessions, expect a drip-by-drip transformation. Find out more details on our FAQ.

All the prior lessons are easily accessible, so you can engage with the Seminar on your own time, as you find the insights that resonate and work with groups to get the feedback you seek.